Sep 17 - 20, 2026 | 11am - 7pm
Step into the universe of Prada Beauty.
Experience our new Paradoxe Sweet Chemistry Fragrance at an immersive Pop-Up Activation at The Well, September 17–20.
Explore the new scent, capture your Identity in Motion in our exclusive photobooth, and take home complimentary fragrance gifts, custom mementos, and exclusive retailer offers.