Welcome to John Frieda St., where salon‑level results meet street‑style energy in the heart of Toronto. This immersive beauty pop‑up brings expert hair solutions off the shelf and into real life, designed to help you look and feel your best.

Guests can enjoy complimentary express styling and one‑on‑one consultations with professional stylists, all while discovering John Frieda’s iconic collections created for smoothness, shine, volume, curls, and frizz control.

What’s happening on John Frieda St.:

• Hands‑on product discovery with sensory, try‑it‑yourself moments
• Photo‑ready mirror selfie stations and social‑share spots
• Instant Instax photos to take home
• Samples and giveaways to keep the confidence going
• A social contest for the chance to win a 1‑year supply of John Frieda products

*Walk‑ins are welcome, with a limited number of advance appointments available.