Blue Moon

Our story begins in the Sandlot Brewery at Coors Field in Denver, Colorado, at the beginning of the 1995 baseball season. After earning his Ph.D. in brewing from the University of Brussels, our founder and head brewmaster Keith Villa returned stateside with the goal of brewing well-crafted beers inspired by Belgian styles, with a refreshing twist. Amongst the many beers one fan favourite emerged, in true baseball fashion they called it ‘Bellyslide Wit’. Someone said, “A beer this good only comes around once in a blue moon,” and thus Blue Moon^® Belgian White Belgian-Style Wheat Ale was born.

Over the past six years since coming to Canada, Belgian Moon has earned the choice of many beer lovers and has created greater awareness of the overall Belgian wheat style. With a better awareness of its style, we no longer need to use the name to convey style and can instead use the well-known brand name of Blue Moon in Canada.