From day one, Shake Shack Canada focused on understanding the local market. Join us at BrainStation in The Well to explore how messaging, tone, and positioning were adapted to resonate with Canadian consumers while staying true to the global Shake Shack brand.

Who’s speaking:

• Billy Richmond, Business Director, Shake Shack
• Jane Phillips, Marketing Director, Shake Shack

BrainStation is the global leader in AI and digital skills training for professionals and enterprise teams. Established in 2012, BrainStation has certified over 35,000 professionals in AI, data, product management, marketing, and design through in-person training in New York, London, and Toronto.