Route 73, our Roots Pit Stops Summer ‘26 pop-up at The Well, celebrating the launch of one of our most uniquely Canadian collaborations yet.

Inspired by six iconic Canadian food destinations, COWS, Webers, St-Viateur Bagel, La Banquise, The Big Apple, and Duffin’s Donuts, the immersive activation brings the collection to life through a walkable road trip experience featuring destination-inspired moments, interactive activations, exclusive shopping, and plenty of nostalgic Canadian charm.