We're the original sports brand. Our story is built by standing on the shoulders of giants; looking back on culture and memories to empower the future. We know who we are and respect where we've been. It is the richness of our past that gives us a common language and the opportunity to reinvent. It unlocks our imaginations and inspires us to defy convention to give sports something truly game-changing. Open Daily 11am - 7pm Please note that Adidas will be closed to the public early on Sunday, September 24th at 4pm for a private event.